vitality.co.uk

4.5
4.5 Based on 1.5K reviews

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can s...

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Average Rating

4.5

/
5

1.5K Reviews

5 Star
82%
4 Star
6%
3 Star
2%
2 Star
2%
1 Star
8%

All Reviews

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Review Time

Yurii Petrenko
Adviser Eric Pritchard was extremely patient and professional throughout the whole process. He clear

Adviser Eric Pritchard was extremely patient and professional throughout the whole process. He clearly introduced all the vital information and made sure I understood every detail before making a decision.
Whenever my language barrier became an issue, he took the time to explain things again in a simple and clear way. I really appreciated his calm approach and willingness to help.
Great service and excellent customer support — highly recommended.

5
Date of experience: Feb 25, 2026
shawn howlett
Slow referral service waiting for callbacks which don't happen. Long waiting list for call backs. S

Slow referral service waiting for callbacks which don't happen.
Long waiting list for call backs. Slow and painful service still would not recommend and it goes on.
Vitality don't sell your health insurance. They sell you accident insurance the way some of the policies worded.
Disgraceful.

1
Date of experience: Feb 24, 2026
Christopher Bradbury-Cobden
I had my first appointment yesterday and I was blown away, the speed, care and friendliness of the s

I had my first appointment yesterday and I was blown away, the speed, care and friendliness of the staff at Rowley Hall Hospital was incredible Thank you Vitality for the ongoing support and I just want to recognise how amazing you have been in helping me with my condition.

5
Date of experience: Feb 18, 2026
Rosie Annis
Underwriting team just don't do their job so you are sat waiting for applications to process. Have n

Underwriting team just don't do their job so you are sat waiting for applications to process. Have now had my application since early November. I will now be applying with other insurers (partly just to see if given a 12+ week head start which one comes back first - my bet is - the application that I haven't sent off yet!) shocking service

1
Date of experience: Feb 12, 2026
shawn howlett
USUAL REPLY... FROM VITALITY HAVE NOW CANCELLED THE POLICY. JUST AVOID AT ALL COSTS THAY WOULDN'T E

USUAL REPLY... FROM VITALITY HAVE NOW CANCELLED THE POLICY.
JUST AVOID AT ALL COSTS THAY WOULDN'T EVEN PAY A CLAIM FOR £375.

Don't waste your money. They don't pay out even after all the evidence I provided..
No, the bottom line is you just come out with a silly excuse not to pay on the policy.

THEIR MOTTO IS...... GETTING YOU MOVING FORWARD
What they didn't tell you was it a very SLOW RATE.!!! 😕
When to make a simple claim under my oral health policy as I have failed root canal and an infection. I enquired about making a claim and straight away. They said I wasn't covered without looking into the notes properly and even their own policy which I sent to them and highlighted round the cover that I was expecting to claim on.
They come up with any excuse not to pay out cancel policy or we're going elsewhere. They do not deserve a penny of my money.

1
Date of experience: Feb 06, 2026
Alison Garlick
I am livid with how I have been treated just as I'm facing major surgery!! I was under a corporate p

I am livid with how I have been treated just as I'm facing major surgery!! I was under a corporate policy and had surgery authorised under that. I then left the company and took the policy over myself (costing me £500 per month!). 3 days before the surgery, I get a call to say that they are transferring the claim over to a new policy/claim number and that I'll have to pay a £500 excess for the new claim, despite the fact that I had already paid an excess for the same claim under the old policy.

I then get a letter about my surgery 2 days before the surgery is due to take place, when I have already started preparation for it with my diet, laxatives etc and am feeling like utter shite! The letter only authorises half of the procedure and not the full procedure needed, which was previously authorised under the old policy.

This is the last thing that I need when I am about to have Major surgery, feeling really unwell and rushing to the bathroom every 5 minutes to be sick.

You have NO IDEA the stress that this has now put me under so close to surgery trying to sort this out!

Why are you charging me an excess TWICE for the same thing, and how hard can it be to transfer across surgery that had already been authorised onto a new policy???

THIS IS THE LAST THING THAT I NEED!!!!!!!

1
Date of experience: Feb 05, 2026
John Morton
I spoke to Mike. He was friendly, clear and to the point. He understood my problem, committed to sol

I spoke to Mike. He was friendly, clear and to the point. He understood my problem, committed to solving it and promised to call me back. He called back with a course of action that was non-standard but it was clear he had put some time and effort into getting the best solution.

5
Date of experience: Jan 27, 2026
Damian Bell
This provider will significantly delay your claim approval.

This provider will significantly delay your claim approval. I have been dealing with digestive issues for months. After consulting with a general practitioner, I was referred to a specialist, but the provider is inundating me with forms to postpone the process as much as possible. They are asking me to take forms to my general practitioner for unnecessary information related to my claim. Please reconsider before choosing this provider. They are the most greedy service I've encountered. You can't take charge of your health because they lack trust in their customers and require extensive proof for everything. If I were to suspect something serious, I might not make it through all the documentation they demand.

1
Date of experience: Jan 16, 2026
Regina Long
Extremely dissatisfied with this health insurance provider

I am extremely dissatisfied with this health insurance provider and would never invest in their coverage again. My experiences with both private and corporate plans have been frustrating, as they make it nearly impossible to file claims. Almost everything is deemed a pre-existing condition, with no clear explanation. The only positives seem to be perks like discounted gym memberships or free movie tickets. It's better to seek a more reliable insurer and spend a bit more for quality coverage.

1
Date of experience: Dec 18, 2025
Xenos_15
A Disappointing Shift in Rewards

As a customer since 2016, I've witnessed the decline of what was once a solid business model. The incentive rewards were once appealing, providing tangible goals to reach. Achieving platinum status meant receiving £125 back, free Amazon Prime, a complimentary Apple Watch, discounted running shoes, affordable bikes, and weekly cinema tickets. It felt like a celebration for maintaining fitness and logging activities. Fast forward ten years, and it’s a barren landscape of rewards. Now, I feel like I’m searching for something elusive! The remaining offers include a coffee at a brand with no locations in the northeast and a meal at a place that also lacks nearby outlets. The only thing my annual score seems to affect is my premium, but I'm uncertain if that's still true. I would suggest exploring other companies that offer far superior reward programs. I currently benefit more from another service than I do from this one.

1
Date of experience: Dec 10, 2025

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Business Details

  • Our health and life insurance does all the great things you’d expect to keep you protected.

    But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health.

    All so you can stay at your best and be covered at the same time.

  • email info@vitality.co.uk
  • call 03456023523
  • language https://www.vitality.co.uk/

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