Review Time
Waddle are the most thorough and helpful bunch! Aimee was so so helpful and patiently walked us through and explained the pros and cons to the different options available to me (and my partner who actually referred me!). They're not pushy AT ALL and are clearly only looking out for our best interests. Highly, Highly recommend.
Patient and extremely understanding about my situation. They also pointed out how my previous life insurance was done incorrectly and Aimee was most helpful and guided me through the process, Caitlin was also just as friendly and they both made me feel like a loved penguin. I Would highly recommend them for setting up the account. Have yet to claim but I have no doubts that, should the time come they will be just as helpful.
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Waddle Insurance - Real Advice. Real People. Real Protection.
At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.
We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.
Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.
With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.
Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
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