Review Time
At first I was hesitant, but they were great. I was contacted by a 3rd party regarding my life insurance policy, they put me in contact with the team at Waddle insurance. Thanks to the advice and diligence of Sam I am now paying half of what I was paying for my insurance and he worked with me through every step of the process. Caitlin went through my information package with me, helped answer some tricky questions and most importantly she took her time to help me get through it all while I wasn’t feeling well. Thanks you Sam & Caitlin your support and advice really made the difference! And Thank you to the other members of the Waddle team I interacted with your service was wonderful. I whole heartedly recommend Waddle!
Aimee provided very clear information, breaking down each policy per client. It took a couple of weeks to sort everything out through not fault of Aimee, just timings due to my schedule, but Aimee remained patient throughout. Thank you Aimee!
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Waddle Insurance - Real Advice. Real People. Real Protection.
At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.
We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.
Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.
With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.
Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
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