Review Time
After speaking with several insurance companies, I was initially hesitant to engage with Waddle. However, the experience with their team exceeded my expectations. They explained the entire process clearly and made me feel at ease right from the start. Amy, in particular, was outstanding—she took her time to walk me through every detail I needed to make informed decisions.I genuinely enjoyed our conversation and feel confident moving forward with her support. The rest of the team were also incredibly helpful, but Amy truly stood out, especially given the hours she spent with me during the initial interview.The Waddle team helped restore my faith in insurance providers. It’s reassuring to know that not all companies are out to take advantage of you.
Very informative and honest, went through all aspects of my lifestyle to ascertain best protection, I didn't even know was available! Now I feel more secure in protecting my family. All agents were helpful, and I didn't have to repeat myself to each one. And the Amazon gift card was a nice surprise!! Thank you Waddle!
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Waddle Insurance - Real Advice. Real People. Real Protection.
At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.
We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.
Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.
With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.
Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
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