waddleinsurance.co.uk

4.9
4.9 Based on 132 reviews

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specia...

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Average Rating

4.9

/
5

132 Reviews

5 Star
95%
4 Star
5%
3 Star
0%
2 Star
0%
1 Star
1%

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Babatunde Ladeinde
Waddle's got you covered

I appreciate the care I've received from this company, including the wide range of services it provides and the very friendly nature of its staff. Highly recommended!

5
Date of experience: Jan 06, 2026
andrew medhurst
Friendly and helpful staff

Friendly and helpful staff, every time I've spoken to them. Daniel and Becky are excellent at their jobs, answered all my questions and explained everything I wanted to know. Definitely deserves some recognition to them both, very happy with their service and professionalism.

5
Date of experience: Jan 06, 2026
Chris Street
Great advice and aftercare

I undertook a review of my life insurance with Waddle. The team I dealt with including Becki & Charlotte were really knowledgeable and helpful. They ended up increasing my cover whilst saving me money and combining multiple products into one. I now feel confident that should the worse happen my wife and children will be well looked after. I was really impressed with the aftercare once they had sold me the cover. They followed up to ensure I had received the paperwork and helped me fill it in correctly. This really impressed me.

5
Date of experience: Jan 05, 2026
Kevin grubb
Friendly

Friendly , patient and professional people and great communication

5
Date of experience: Jan 05, 2026
Farah
Aimee was fantastic and very patient as…

Aimee was fantastic and very patient as I had to reschedule calls regularly or didn't get a chance to call back as I had a lot of personal things happening and work commitments. She was patient without being persistent and also very understanding. Thank you. She also tried her best to find me deals that considered and included some health conditions that I have IBS, perimenopause. Very helpful. Also although I took a while to have read through the documents, I loved the welcome pack and the little sticky tabs to make life that much easier to prompt what important parts needed filling in and returning. Thanks!

5
Date of experience: Jan 01, 2026
Daniele Basile
My experience with Waddle Insurance has…

My experience with Waddle Insurance has been excellent. The communication was clear, the process was straightforward and everything was handled with professionalism. They explained my options in a way that was easy to understand and made sure I felt supported throughout.

5
Date of experience: Dec 19, 2025
Samara Johnson
Harry was very helpful during this…

Harry was very helpful during this process as well as patient with me. I appreciate his efforts with finding a policy for me. I appreciate the care taken.

5
Date of experience: Dec 19, 2025
Rachael Brown
The team were very helpful and polite

The team were very helpful and polite. Leo was great, he helped me go through what was best suited for me, took a while to get everything sorted but he was very patient with it all. Becki called me to go through my welcome pack and again she was lovely and polite. I would highly recommend waddle.

5
Date of experience: Dec 19, 2025
Tash
Outstanding, professional service, highly recommended

I received an excellent and professional service from Waddle Insurance from start to finish.Rhys, Senior Protection Advisor, thoroughly guided me through the entire process of obtaining the right level of life insurance, making sure I fully understood exactly what I was being covered for. He took the time to explain everything clearly and answered all my questions with patience and expertise.Lilly, Administrator, was also fantastic efficient and professional throughout.Honestly, it should be made law that people use companies like this rather than completing online applications without fully understanding what they are actually covered for. The level of clarity and reassurance Waddle Insurance provides is invaluable.I would 100% recommend Waddle Insurance to anyone looking for life insurance and peace of mind.

5
Date of experience: Dec 18, 2025
nan nan
Nicola Smith is the best.

5
Date of experience: Dec 17, 2025

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Business Details

  • Waddle Insurance - Real Advice. Real People. Real Protection.

    At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.

    We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.

    Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.

    With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.

    Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.

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  • email info@waddle.co.uk
  • call 03333111123
  • language https://waddleinsurance.co.uk

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