Review Time
Policies for life/critical illness/fracture insurance arranged by Nicola Smith at Waddle. All policy options explained clearly and arranged efficiently. Would recommend to anyone who would like peace of mind that things are covered should the worst happen
Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after. They went above and beyond to make sure we understood every aspect of our policies and also gave us an Amazon voucher to say thank you which was a lovely touch Thank you for everything.
I had a great experience arranging my life insurance through Waddle. My financial advisor, Liam, was extremely patient and took the time to help me choose — and when needed, pivot to — a more appropriate policy ensuring my cover was maintained which gave me peace of mind. Naomi was also fantastic, supporting me through registration and handling the formalities smoothly and efficiently. Overall, the process was clear, supportive, and well managed. I’d highly recommend Waddle to anyone looking for reliable and thoughtful financial advice.
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Waddle Insurance - Real Advice. Real People. Real Protection.
At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first.
We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you.
Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise.
With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day.
Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.
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