Review Time
On August 5, 2025, I placed an order with Baby Gold after seeing what looked like a legitimate Instagram advertisement. I purchased two pairs of earrings but only received one. The single pair delivered did not match the product description or photos on the website.This is not just a mistake—it appears to be a pattern of fraudulent behavior. Numerous reports online (including Trustpilot and other forums) describe the exact same experience: customers paying for full orders and receiving either partial shipments or items that do not match what was advertised.When I attempted to resolve the issue, customer support was unresponsive and dismissive. Since I used Affirm for payment, I opened a dispute, but the process has been frustratingly slow and offers little immediate protection for the consumer. Affirm should reconsider its partnership with this merchant, as their platform is being used to legitimize scams.Key Issues:Misrepresentation: Products received are not what is shown online.Partial Fulfillment: Paid for two items, received only one.No Accountability: Company refuses to address missing items or issue refunds.Payment Platform Risk: Affirm’s dispute process is slow, leaving consumers stuck without resolution.Why this matters:Baby Gold’s business practices erode trust in online shopping and exploit consumers through misleading ads and inadequate customer service. Affirm and other payment processors should investigate and stop enabling this behavior.Recommendation:Avoid Baby Gold. If you were affected, file formal complaints with the FTC, your state attorney general, and report the ads on Instagram so others are not scammed.
Spent over $200 on a chain with a lock so cheaply made that I knew I could not wear everyday. Lost thenecklace the 2nd time I wore it and its so dainty that you wont even feel it fall off you. Wrote a review on their website and it never showed up. Looks like they may only allow 4 stars and above ratings to be posted.
This company (Baby Gold) is horrible. They advertised a two day free delivery on an item I was purchasing for my daughter's birthday. A week later, the item still had not arrived and I was told it wasn't available to ship. I had to argue with them to get the order canceled as the item clearly wasn't going to arrive on time. They agreed to cancel and refund me. A month later, I get my credit card bill and the item is showing as a charge. I contacted them and they told me the item was shipped in error and now they won't refund me until I send the package back. I am out of town for two weeks and have no idea where the item is. Read other reviews on this company. I highly advise shopping elsewhere.
PLATED JEWELRY-SELLS FAKE JEWELRY! I am leaving this everywhere I can find regarding this scam of a company!This company (Baby Gold, LLC aka ASHIKIAN JEWELRY GROUP and whatever other names they choose to go by lol) sells fake gold and labels it real gold. Of course no resolution or refund, just your typical run-of-the-mill responses that don't benefit the customer. They don't offer refunds at all (now I see why). Anyway, I purchased a few items from them and found out they weren't real 14k gold. My chain had hair stuck on it, and it's standard to run a lighter (Bic) across the item to burn the hair off. I ran the lighter across the chain for a few seconds and the chain immediately darkened, permanently discolored, and melted (broke). It revealed the metal underneath the plated gold. 14K gold does not do this.A bic lighter is unable to melt gold. It doesn't have enough heat to do so. If a Bic lighter is melting your "gold" jewelry, the gold item is fake and incredibly cheap in quality especially so for a plated item. Balls to charge for this cheap crap!I proceeded to do a few more tests to provide evidence, because by this time I'm going back and forth with their CS department which is trying to gaslight me about the items, whether intentional or not. It could be that they just do not know how real gold reacts to heat. Anyway, I created a video so it could be in real-time, but prior to the video, I provided pictures of a gold-filled bracelet and the junkware they were fraudulently selling as real gold. Both items were 99% identical in damage. All they offered was a replacement, HALF OFF lol. Incredible! So you want me to pay for more of your fake jewelry? I don't think so!Getting back to the gold test..Regarding the pictures I sent, the gold-filled bracelet and their junk..The difference is that the gold-filled bracelet didn't melt but Baby Gold's item certainly did; this speaks to using incredibly cheap metal EVEN WITH the fake gold they are passing off as real. How much of a scammer can you get with this? lolThey are charging a premium for cheap plated mess that MELTS lol, when one could easily purchase a cheap store-bought plated necklace that would not even melt! The plating would come off, but it wouldn't melt!For the video, I lit a gold-plated necklace and a personal item of mine that was real 14k gold which I provided to Baby Gold's CS team. The 14K item that was mine reacted the way gold reacts to a standard lighter, you get some soot and it wipes off and returns to its color. There is no permanent discoloration, no melting, no breaking off and no revealing of a different metal! The fire was held for 30 seconds. The soot came right off! That's how you know it's real gold.Many companies pass off non-genuine gold by using different metals that mimic real gold alloy characteristics. So it will be able to pass the magnet test, the float/sink test etc, but what it cannot pass is FIRE or the acid test kit which I didn't have.In the video, I also showed a comparison of a lit BG's necklace and bracelet compared to the cheap plated necklace I purchased (of the same thickness) and my 14k gold piece. Now the thickness of 14k gold or any metal has no bearing on the melting point, as the MP is a constant. So if you put fire to a thin copper wire it would require copper's melting point. Regardless, I wanted to show the chain similarity and the reaction to the metal.BG's necklace and bracelet had WORSE damage than the store-bought plated necklace that had stainless steel as its base. BG's piece MELTED within 5 SECONDS of being lit! It melted like TIN. Nothing but GARBAGE.This is a WARNING to anyone who comes across this company! RUN FAR AWAY! They are SCAMMERS! I will be reporting to BBB and FTC!!Oh and the reviews are FILTERED!!! They only allow 5 stars!! I am 95% sure this company gets fake jewelry from China and drop-ships it to the store in L.A.!If I could post photos I would!!! I saw the red flags but ignored them!!! Don't be like me!!!!
Don’t buy from Babygold! Their size guide is wrong and they don’t refund you. Only store credit and a $15 fee for return shipping. I had to open a dispute for wrong description. Even when they finally agreed to refund (because of the dispute), they gave me store credit after receiving the return!!! Still working on gettin my money back through the dispute! What a mess!
What I received is NOT what I ordered. Cheap is the least of my concerns. The $873 necklace I received, and identified as made in the USA, is not what Baby Gold represents on its website. I purchased a $873 necklace from Baby Gold, which the photos on Baby Gold’s website clearly identified as having beads running up both sides to the clasp. I have a screenshot of this from Baby Gold’s website.The necklace also looked to be reasonably well-made.Looks can be deceiving, as the saying goes, and it appears someone somewhere exercised a great deal of unartistic license to so clearly veer away from the website photos. What I received is a $873 necklace missing nearly 2 inches of beads on one side of the clasp - clearly not what I was led to believe I purchased, or that shown on BG’s website. Additionally, the thread or wire bunches so that the necklace does not lay flat, and the beads are so lightweight it will never become flat. It’s just a shiny and cheap serpentine of junk. However, the case in which the necklace arrived is quality, and much more robust than this cheaply-made, gilded mishap would ever require. Maybe that’s the point, both in terms of price and manufacturing designation?Similar to its packaging, the company’s website in no way reflects what it actually sold to me, presenting multiple lovely photos of a fully intact necklace. I can provide alternative photos. Again, looks can be deceiving and Baby Gold digs deep into this trope. So… of course I’d attempt a return, but Baby Gold only allows a store credit, even with goods it clearly misrepresented on its website. And my opinion is that, by conducting their business in such a manner, Gold Baby, Fivestar Jewelers, et. all are fraudulent in their actions and business practices . Many other reviews suggest likewise.Fortunately, there are available avenues for consumers’ protection, including many local, state, and federal agencies, to all of which I’m filing complaints. My single purchase for one item was $873. Extrapolated to multiples, the financial impact on this company’s costumers in misrepresenting not only the quality and aesthetic of its goods, but what its customers believe they are purchasing, and commit to financially,without acceptable recourse, is mind-boggling
This company is horrible. Real name is BabyGold. Very clever disguising the real name with a different name. Nothing but a digital marketing scammer.The products are flimsy (brilliant marketing of what ads up to nothing).There is no customer service and they won't give you your money back.Not to mention it takes about 5 tries to get an email that doesn't address your concerns.I intent on going to the BBB about them.Buyer beware.
Cheap, very flimsy jewelry. No refunds. They have to "approve" your return before they will give you a credit for it...which is essentially worthless as the jewelry is of very poor quality. Also, the jewelry comes with warnings that it is delicate so you "need to unpack carefully." Really?? I need to carefully remove a piece of gold jewelry from the box???Do yourself a favor and go to a reputable online jeweler like Charmco or Kinn.
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