icerental4x4.is

3.8
3.8 Based on 21 reviews

Icerental 4x4 is an innovative car rental company specializing in 4x4 vehicles in Iceland. Founded in 2013, our family-owned business began with only 10 cars. Since then, Icerental 4x4 has grown a lot, with a big rental office near the Keflavik Internatio...

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Average Rating

3.8

/
5

21 Reviews

5 Star
52%
4 Star
24%
3 Star
0%
2 Star
0%
1 Star
24%

All Reviews

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Review Time

Peter Markworth
We've been booking our car with you for 10 years now, and check-in and check-out are always straight

We've been booking our car with you for 10 years now, and check-in and check-out are always straightforward. However, the pick-up transfer this year was a bit chaotic, which particularly confused your new customers. You should therefore always pick up all passengers, not just the drivers. I think it's better to make two trips if there are too many people. Your prices are absolutely fantastic, and your friendly service is equally impressive, even though you probably have very long working days. Thank you very much, and see you soon!

4
Date of experience: Feb 09, 2026
Pizzeria da Gennaro
Good service

5
Date of experience: Feb 06, 2026
Mathias Scholl
Everything was good

Everything was good, the shuttle service, the car and the very friendly staff. He explains us all and with great patience. Every time again.

5
Date of experience: Feb 05, 2026
Casey  Bell
Hassle free rental in Iceland

Hassle free rental in Iceland. The shuttle picks you up and drop off to the airport which comes frequently.

5
Date of experience: Feb 03, 2026
Dario Lopes
All in all great

Pick Up was on point, cheap, capable cars for the conditions on Iceland, handover was quick and easy, also on our way back. All in all, great!

5
Date of experience: Feb 02, 2026
Skafti
Value for money.

Value for money.

4
Date of experience: Feb 02, 2026
Adam Threlfall
Almost perfect

The car was brilliant and the service was good - if 4.5 was an option then I'd have given that, but there were a couple of very minor gripes.Firstly, they tried really hard to sell me insurance that I didn't want, and then the screen wash they use is so bad that after washing the car windscreen at night, I had to pull over and wipe it with a tissue so that I could see clearly. Other than that, I'm very happy with the service, the price I paid, and the car I received and wouldn't hesitate to recommend them.

4
Date of experience: Feb 01, 2026
Sarah
Best car hire experience

I hate dealing with hire car companies but this time it was different. We were collected with no problems and taken to the depot to collect our car. The mini bus driver was very pleasant and informative. We collected the car with no problems and returned it the same. For once we didn’t get hard sold on extra insurances and then accused of random damage on the way back. The only negative thing was our window screen had so many stone chips that sometimes visibility was hindered, especially when the low sun was shining on it. I was worried when we returned the car quite dirty after 5 days use but VIP cars were obviously used to it as nothing was mentioned. Would recommend.

5
Date of experience: Jan 30, 2026
Avoid this company at all costs

Avoid this company at all costs! They “assumed” we had wind damage to the passenger side door and expected payment of over £2600 (420,000ISK) then and there with no proof at all. When asking how they came to this price, they said that this is what they “think” it would be. We asked if they can get a quote from a garage / mechanic and they were unable to do so. Simon in particular and Andrew were rude and arrogant. Surely this is not legal? This was also not written anywhere. People should not be expected to make payment just based on assumption, especially when it’s that much money. Please save yourself and do not use Ice rental 4x4 .

1
Date of experience: Jan 28, 2026
Victor Zamfir
NEVER RENT A CAR FROM THIS COMPANY

NEVER RENT A CAR FROM THIS COMPANY! They are CROOKS!They charged us 350000 Isk (2400€) for ONE blown up door when we returned the car!!! and our full insurance was USELESS! The car wasn't worth more than 6000€....If you have full insurance and you have a blown up door, just crash the car so you don't have to pay anything!!!Also the staff was very cold and very rude with us!We rented a Subaru car from them and they offered us an old car with more than 250.000Km on board, full of scratches, bends on the bodywork and poor maintained. Even the radio didn't worked...When we returned the car, they claimed that we had a blown up door by the wind.The car wasn't towed to them and the door could be locked without any issues!It is cheaper to buy a second hand car and at the end of your trip, just to throw it in the ocean rather than renting a car from them.If by mistake you have all 4 doors blown up by the wind, you're practically buying a new car for them. 4 doors x 2400€ = 9600€!!!AVOID THEM AT ALL COST!!!

1
Date of experience: Jan 28, 2026

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Business Details

  • Icerental 4x4 is an innovative car rental company specializing in 4x4 vehicles in Iceland. Founded in 2013, our family-owned business began with only 10 cars. Since then, Icerental 4x4 has grown a lot, with a big rental office near the Keflavik International Airport, where we offer a wide range of vehicles in all sizes and model years. Our passion is 4x4, and our fleet is based on quality 4x4 cars. However, we also provide vans and smaller vehicles to fulfill all your transportation needs while visiting Iceland.

    In 2014 we started with our Camper Jeep, offering Jeeps to camp in while exploring the highlands.

    This idea evolved into Roof Tent campers, and in 2017, we introduced our Roof Tent vehicles in various sizes. These are the perfect way to explore Iceland during the summertime—our 4x4 Roof Tent vehicles allow you to see the highlands and Iceland’s untouched nature.

    We at Icerental 4x4 are committed to offering the best quality 4x4 vehicles at reasonable rates. We believe in personal service based on building relationships with our customers.See more

  • email info@icerental4x4.is
  • call +3545712266
  • language https://icerental4x4.is

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