Review Time
Beware: I have just experienced terrible customer service from this company. They have a deliberately tricky returns process. You have to request a returns form within 8 days. They don’t include one in the package or any info about returns to alert you to this. Nor at the time you order. You have to go to a page on the website to find the details. Then when you email them, they delay sending this form to run the clock down to 14 days when they will accept returns but not refund at that point. Very poor and I would say shady customer service.
Warning to others, extremely poor communication and questionable practicesIf this company had simply responded to my original email asking for tracking details, none of this situation would have happened.When I placed my order, the sizes I needed were out of stock. I contacted them to ask if they would be restocked, and they quickly replied saying they had just received new stock, quite the coincidence. At the time, I was relieved, but looking back, that should have been a red flag.For the record, I did not initiate the chargeback, my bank did. I was told to wait 15 days before taking any action, but the bank acted too soon, without my authorisation. I fully acknowledge that this wasn’t the company’s fault. However, I was informed by my bank that the chargeback could be reversed if the company either sent the items or issued a refund.Instead, they claimed they couldn’t do either because of a £15 chargeback fee. I checked with my bank, who confirmed that merchants are refunded this fee once the dispute is resolved.The company later claimed that the costumes were ready to ship the day after the chargeback, which seems very unlikely, especially since another customer reported being unable to order the same costumes in the same colours and sizes. Something simply doesn’t add up. In my opinion, they likely never had the costumes to send to me.They also claimed to have paid the £15 fee, yet my bank is still waiting to hear from them. The “proof” they sent me, which I forwarded to my bank, is now being reviewed to verify its authenticity. Their document even stated that the money was with me, the customer, which it absolutely is not, they still have my £1k of money. This entire ordeal could have been avoided if they had allowed me to reverse the chargeback, as my bank advised. I’ve made several attempts to resolve this amicably, but the inconsistent responses and lack of accountability have caused unnecessary stress and loss.Throughout this entire process, they never really listened to me. It felt like my messages were ignored, and anything I tried to explain was met with canned or dismissive replies. There was no genuine effort to understand or resolve what I was actually saying.I ordered group costumes, these dancers are now unable to compete in upcoming comps as they haven’t got costumes to wear. So I've now lost two lots of comp deposits. And finally, to anyone reading this: please don’t be swayed by the company’s inevitable response. They tend to reply to negative reviews with their own version of events, often leaving out key details or twisting the facts. Read other reviews, look for the patterns, and judge for yourself.
My daughter absolutely loves Prima Dancewear! She wears it for competitions, training, and even just day-to-day because it’s so comfortable and we love the designs. The quality is amazing – it holds up beautifully after hours of dancing and so many washes. The designs are gorgeous and make her feel confident on stage, but they’re also practical enough for long training sessions. Prima is our go to for dance wear ALWAYS!✨
I have bought many items from Prima dancewear over the years and my experience has been amazing 😍 it’s amazing to see a dancewear brand that is affordable and iconic! Prima always keeps up with the new fashion trends and grows up with you. Favourite dance wear brand by far 🤍
I have been purchasing dance wear from Prima for many years and I am truly astounded by the quality of every item we have purchased. The team at Prima are always so helpful and deliveries have been always on time. Not only do we purchase for dance training but also competitions and special events. Our dance school have also started to buy large orders of costumes for shows from them too and have been so impressed with everything!!! 5 stars from us.
Fantastic customer service! Prima Dancewear were really helpful when I needed to order a different size dance skirt for my daughter to try - extending the returns period for me so that I could keep the original skirt I had ordered while I waited for the next skirt arrive so I could compare sizes. Couldn't have been more accommodating. Thank you.
Great, reliable service from the prima team. We needed a last minute bulk of skirts for our dance college students and received these the following working day. The team were great help with our last minute request. We returned some items for a refund / exchange and this was felt with promptly. Highly recommended
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Providing a wide range of high-quality dancewear and custom costumes for dancers across the United Kingdom, Ireland, Europe, and worldwide. From premium leotards and performance tops to training essentials and bespoke designs, we offer affordable and beautiful desings, crafted to support every style of dance. With reliable global shipping and flexible customisation options, we help performers look and feel their best on and off the stage.See more
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