Review Time
Great dancewear brand, always so reliable and the quality of items has been top notch. I always purchase from this company - delivery is super fast too. I know that I have no problems with exchanges too, as the customer service team are always happy to help organise different sizes if I make a mistake!
I bought an item from Prima Dancewear at Move It, and it was a complete disaster. The card machine was broken, so I had to pay cash and was told no receipt could be issued—now they refuse a refund, claiming “no proof of purchase.” I was never informed that refunds were not allowed, and there were no changing rooms or mirrors to properly assess fit.The item itself is poorly made, with huge gaping sections, terrible fit, and cheap material. It has not been worn and can be inspected, yet they still refuse a refund. Other vendors at Move It handle these situations fairly; Prima Dancewear clearly does not.This is misleading, inflexible, and unlawful behavior. Avoid unless you want to risk being trapped into keeping an item that is both poorly made and does not fit.
Awful customer service and very poor quality garmentsOne of the worst experiences I’ve ever had with a dancewear company. I was forced to pay cash due to their card machine not working at the MoveIt convention and was told no receipt could be issued. They later refused a refund on that basis (!?)), despite never explaining their policies at the time of purchase.The item itself is badly made, fits terribly, and feels extremely cheap, yet Prima prices them as if they are properly branded and not just from China. The level of customer service and general attitude was dismissive and disrespectful throughout. Overall, one of the worst dancewear retailers I’ve dealt with. Very disappointing and not a company I would trust or recommend.IN RESPONSE TO YOUR LIES OF A REPLY, I REITERATE: I was forced to pay cash due to their card machine not working at the MoveIt convention and was told no receipt could be issued. THE FACT THAT YOU SAY THE SAME TO EVERY SINGLE BAD REVIEW PROVES THAT YOU DON'T HAVE A LEG TO STAND ON! THE FACT THAT YOU ALSO EMAILED STATING YOUR REPRESENTATIVE AT MOVEIT REMEMBERS ME AND THE TRANSACTION, IS PROOF BEYOND DISPUTE AS PER YOUR OWN ADMISSION!
Poor customer service — customer beware - you will be added to a blacklist!! After leaving honest negative feedback about my experience, my account was restricted and I was unable to place further orders.In their initial email, they explicitly linked this restriction to my review and stated that it could be reconsidered if I updated or removed it. When I raised concerns about this, the explanation then changed to “issues with orders,” however no clear details of those issues were ever provided despite multiple requests.The overall communication then became dismissive, with my follow-up being met with a response stating they did not feel further correspondence was needed.This raises serious concerns about how they handle customer feedback. Customers should be able to leave honest reviews without fear of being penalised or effectively blacklisted.Based on my experience, I would urge other customers to think carefully before ordering.I have retained the full email correspondence.*****************UPDATE**********************Following the response making accusations of inappropriate and hostile communication I now publish the e-mail, which shows no such thing. Shameful behaviour from a company.3. Mon, 16 March 2026 – 14:03:52From: Prima DancewearTo: Sally NunnSubject: Re: Your order has been canceled (#34224)Hi Sally,Thank you for reaching out. I understand it’s frustrating to see your recent orders cancelled, and I’m sorry for any inconvenience this may have caused.After reviewing your account, I can confirm that your previous negative review has significantly affected our small business. As a result, and in order to protect our service standards, we are currently unable to process further orders linked to your account.We truly value every customer and always aim to provide the best experience possible. If you feel the review no longer reflects your experience and choose to update or remove it, we would be more than happy to reassess the restriction and assist you with future orders.4. Mon, 16 March 2026 – 15:10From: Sally NunnThank you for your reply.I find it extremely concerning that my account has been restricted simply because I left an honest review about my experience. Reviews exist so customers can share genuine feedback, whether positive or negative.Suggesting that the restriction could be lifted if I remove or change my review appears to place pressure on customers to alter their feedback. This is not something I’m comfortable with.I would appreciate confirmation that your position is to refuse service to customers who leave negative reviews. If so, I will take this into account when deciding my next steps.Sally
I’ve been ordering from this dancewear brand for quite a long time now, and they’ve never let me down. Every experience has been consistently positive, which is why I keep coming back.Their costumes are always beautiful and thoughtfully designed, with great attention to detail. You can really tell that they understand what dancers need, both in terms of style and comfort. Everything I’ve received has felt high quality and reliable, whether it’s for practice or performance.One of the things I appreciate most is how dependable they are. Orders are processed quickly, and delivery times are always fast, which makes a big difference when you’re preparing for classes, competitions, or shows.Overall, this is a brand I trust completely. Their dancewear is not only lovely but also consistently meets my expectations. I’d definitely recommend them to anyone looking for stylish, reliable dancewear.
The dance attire is of excellent quality and was perfect for our dance school's performance. We ordered a variety of sizes, and the process for exchanges and returns was straightforward. We are certain we'll choose Proms again in the future, and the teacher discount was an added advantage.
Beautiful dancewear that is great quality & my daughter's go to dancewear! We have purchased many items online & at MoveIT dance convention - we love every item & have always received great customer service. Thank you to all at Prima dancewear.
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Providing a wide range of high-quality dancewear and custom costumes for dancers across the United Kingdom, Ireland, Europe, and worldwide. From premium leotards and performance tops to training essentials and bespoke designs, we offer affordable and beautiful desings, crafted to support every style of dance. With reliable global shipping and flexible customisation options, we help performers look and feel their best on and off the stage.See more
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