bluenile.com

4.2
4.2 Based on 469 reviews

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value....

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Average Rating

4.2

/
5

469 Reviews

5 Star
71%
4 Star
6%
3 Star
6%
2 Star
4%
1 Star
13%

All Reviews

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Review Time

Fran diGrazia
I PURCHASE STUDS AND BRACLET FOR ALADY FRIEND WHO WAS FEELING A BIT BLUE... SHE RECEIVED THE GRIFTS

I PURCHASE STUDS AND BRACLET FOR ALADY FRIEND WHO WAS FEELING A BIT BLUE... SHE RECEIVED THE GRIFTS W/OUT WARNING. IT REALLY LIFT HER SPIRITS. SENT THEM A WEEK BEFORE VDAY, A GIFT OF EMPATHY.MY GIFT WAS DEEP SENSE OF SATISFACTION AND PERSONAL WELL BEING....BRAVO BLUE LINE IT HIT THE SPOT......

5
Date of experience: Feb 18, 2026
The sales woman did a great job. She listened to me. She understood what I wanted. She gave me a fol

The sales woman did a great job. She listened to me. She understood what I wanted. She gave me a follow up telephone call about 20 minutes later while I was still shopping for a ring elsewhere and found what I wanted and I went back to her and bought a ring. I think she did a wonderful job.

4
Date of experience: Feb 15, 2026
Saadia Farooqi
The ring size was wrong! I waited over 6 weeks and the store rep didn’t give any updates or respond.

The ring size was wrong! I waited over 6 weeks and the store rep didn’t give any updates or respond. Then I get the ring and it’s too big. It’s at least a 6.5 when it was supposed to be 6 then I contacted customer chat and they didn’t even apologize or seem to care. I would never ever use blue Nile again.

1
Date of experience: Feb 11, 2026
Kimble Foster
Issues with the bracelet clasp and delivery

The clasp on the diamond bracelet does not close. I've been occupied with family for the holidays, but I would like to arrange a return for a replacement. Additionally, I faced several delivery issues requiring a signature, which I have not encountered with other sellers.

2
Date of experience: Jan 01, 2026
Michelle Coleman
Disappointing Experience with a Beautiful Ring

We bought a Floral Ellipse Diamond Cathedral ring (14k rose gold, 1/3 ct) from a retailer in July 2025, spending €3,613 plus over €700 in import taxes to Malta via a delivery service. The ring was stunning, and the diamond was lovely — but the experience that followed was incredibly frustrating and stressful. By September (on my birthday, 30 September), after only a short time of regular wear, one of the prongs broke and the diamond fell out. Fortunately, we were lucky to find the diamond the same day. We immediately reached out to customer support. From that point, the process became draining and poorly managed: • The export paperwork for repair was mishandled, leading to significant customs issues. • We waited over a month, only to learn that due to a manufacturing problem they would remake the ring entirely — but our original engraving was lost. • Delivery dates kept changing, and we were repeatedly informed it was due to system glitches or the busy holiday season. • Despite clearly stating that we needed the ring before our wedding on 15 December, we had to constantly push for updates from customer support. The ring finally arrived on 2 December, but then got stuck with the delivery service due to documentation problems. Neither the delivery service nor the retailer took clear responsibility, and communication was extremely slow and vague. We spent days emailing, calling, and using chat — often receiving no real solutions. In the end, the delivery service demanded that we pay import tax AGAIN (over €700) to release the ring, as it was not correctly categorized as a repaired item. We had done nothing wrong — we were simply customers who bought a ring and followed the retailer’s guidance. As a result, we had our wedding without my engagement ring. Only after escalating the issue to managers at the delivery service and the retailer, and after numerous frustrated emails requesting the correct repair invoice, was the matter finally resolved. This entire ordeal could have been avoided with proper documentation, clearer communication, and proactive customer support. Now, after everything we experienced, I am genuinely hesitant to wear the ring, fearing that the diamond might fall out again. This was meant to be a lifelong piece of jewelry and a significant symbol — instead, it has become a source of anxiety and disappointment. While the retailer may offer beautiful designs, our experience revealed serious problems with craftsmanship, quality control, international repair management, and customer support follow-through. For a ring at this price, this level of stress is unacceptable.

1
Date of experience: Dec 26, 2025
Gulliver Taylor
Absolutely adore my stunning sparkly ring!

I absolutely adore my stunning sparkly ring! Being quite particular, I appreciated the chance to customize my own ring. The entire process was incredibly straightforward; I must have reconsidered a few options at least 20 times. I was a bit anxious that it might look different in person, so I visited a local store to get a better idea of the size and shape of the center stone I wanted. The delivery was hassle-free. I had second thoughts and canceled my first order before it even reached my home, which was a simple process with no complications. When the second order arrived, I felt reassured knowing I could return it if I didn't like it. I loved it!! It was also the best value!

5
Date of experience: Dec 06, 2025
Zozox748
Unsatisfactory Customer Support

I reached out to customer support immediately after placing my order to change the color of an item. Unfortunately, they informed me that this was not possible as the order was already in production, which I understand. I intended to try on the ring and exchange it for the correct color or size, and customer support provided a return label. However, they automatically created a new order for the different color, which didn't even fit. When I attempted to return it, the return window had closed, and they do not accept exchanges. I am very disappointed with this customer support experience since I never authorized this new order.

1
Date of experience: Dec 06, 2025
Josie Wilson
Order Misdelivered

They sent my order to the wrong address. Instead of correcting their mistake, they asked me to pay for the entire order again. They also mentioned that they could only refund my money for their error in 3-4 weeks.

1
Date of experience: Nov 30, 2025
DarkMaggle78
Highly Recommended

User-friendly website, incredibly fast communication and support, and quick delivery. Thank you!

5
Date of experience: Nov 28, 2025
Awful Customer Service, Refused Exchange

I ordered a rather expensive ring, and when I wanted to modify it, my request was declined despite being within the guarantee period. Customer support offered no assistance. I also inquired about a paid service, but received no response. It's terrible; I wouldn't trust making more expensive purchases with this level of service as you are left to fend for yourself.

1
Date of experience: Nov 27, 2025

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