pure-beauty.co.uk

4.8
4.8 Based on 100 reviews

We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted sk...

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Average Rating

4.8

/
5

100 Reviews

5 Star
92%
4 Star
5%
3 Star
0%
2 Star
0%
1 Star
3%

All Reviews

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Review Time

Nutchy van Hampen
I had the most wonderful experience ordering from Diana. When one of the products I ordered wasn’t a

I had the most wonderful experience ordering from Diana. When one of the products I ordered wasn’t available, she reached out with alternative options and helped me choose a beautiful replacement scent.
When my package arrived I was honestly blown away by the generosity and care she put into it, thoughtful extras, lovely testers, a Pure Fiji toiletry bag and a beautiful handwritten card.
It’s so refreshing to experience this level of genuine customer care. Diana truly goes above and beyond for her customers and it made my day receiving my order.

5
Date of experience: Mar 08, 2026
Caroline Price
Great choice

Sourced a product not able to find anywhere else- great

5
Date of experience: Mar 03, 2026
Nutchy van Hampen
I had the most wonderful experience…

I had the most wonderful experience ordering from Diana. When one of the products I ordered wasn’t available, she reached out with alternative options and helped me choose a beautiful replacement scent.When my package arrived I was honestly blown away by the generosity and care she put into it, thoughtful extras, lovely testers, a Pure Fiji toiletry bag and a beautiful handwritten card.It’s so refreshing to experience this level of genuine customer care. Diana truly goes above and beyond for her customers and it made my day receiving my order.

5
Date of experience: Mar 02, 2026
Karen Robinson
Very competitive price point for…

Very competitive price point for Dermalogica products. Good customer support and info about my order every step of the way.

5
Date of experience: Feb 20, 2026
Karen
Premium Brands and Service

Always great prices for the brands I love. Have used pure beauty for Dermalogica for years now, and just branching out into Elemis. Exactly the same as you’d get direct from the brands but also with the ability to try samples and often free gifts to be had.

5
Date of experience: Feb 19, 2026
Michael Lancaster
Promotion not fulfilled

*UPDATE TO THE BELOW - It has now been received, so I have updated the rating as I'd had a positive experience with the company up until this issue occurred* I hate leaving bad reviews, but since I placed an online order on Black Friday last year and I’m still waiting for part of it to arrive..I am waiting for £78 worth of promotional gifts having spent a large amount on Dermalogica.I spent well over the qualifying amount and have sent lots of emails. I am assured each time that the goods have been sent or re-sent, but nothing ever comes through and I’m feeling less trusting after nearly 3 months of waiting.I’ve been a customer for years, so it pains me to do this, but I’m getting nowhere otherwise

4
Date of experience: Feb 19, 2026
Michael Crowther
The best prices around and quick…

The best prices around and quick delivery. What's not too like.

5
Date of experience: Feb 15, 2026
Google User
My item was never delivered to me

My item was never delivered to me. When I reached out, I was told by the Post Office that it had been delivered. However, what actually happened was that the Royal Mail post person came to my front door, took a photo of themselves holding the parcel, and marked it as delivered.When I wrote to them about this, they took no responsibility and refused to refund or resend my order.I would not recommend using this company.If there is a minus 5 star I would this how terrible I’ve found Pure Beauty.

1
Date of experience: Feb 13, 2026
Mrs T
Reliable and competitive

I only order my Dermalogica products from Pure Beauty as they carry an extensive range and prices are very competitive. Unless I run out, I wait until the product I want is on the weekly 25% off. I have been ordering from here for many years and always find this company very reliable.. If needed, customer service is extremely friendly and helpful. I especially love the free gifts that I receive as it gives me a chance to properly sample other products which I havent used before

5
Date of experience: Feb 12, 2026
Martin
Happy Manc

Best price I could find anywhere in UK, delivered on time, what's not to like about that?!First time I've used Pure Beauty, but not the last. Thank you

5
Date of experience: Feb 11, 2026

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Business Details

  • We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years.

    Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides.

    We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers.

    We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.
    See more

  • email shop@pure-beauty.co.uk
  • call 01213147039
  • language https://www.pure-beauty.co.uk

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