bluecarrental.is

4.9
4.9 Based on 141 reviews

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure ...

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Average Rating

4.9

/
5

141 Reviews

5 Star
91%
4 Star
7%
3 Star
1%
2 Star
1%
1 Star
0%

All Reviews

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Francisco Pereira
Simple and straightforward. Made a reservation online, did online check-in as well. And this was jus

Simple and straightforward. Made a reservation online, did online check-in as well. And this was just the day before, so very last minute. Arrived at rental location and spent just 5 minutes to get the keys. Car was perfect. Will use again if I am ever back in Iceland (I do hope so!).

5
Date of experience: Feb 21, 2026
Emma Pritchard
Never hired a car before, let alone in another country but couldn't fault the experience. Communicat

Never hired a car before, let alone in another country but couldn't fault the experience. Communication was clear, car was great and drop off was extremely quick and easy!
Chose Blue Car as I wanted to pick up at the airport and drop off in Reykjavik; and to go through a local company that would best understand specific risks in driving around Iceland. I paid extra for more insurance/breakdown cover which I fortunately did not need, but did not regret as it gave me that peace of mind.
Car was clean, easy to drive and very fuel efficient.

5
Date of experience: Feb 20, 2026
Matthew Hill
Blue Car Rental was an excellent rental car experience for our trip to Iceland. They made the pickup

Blue Car Rental was an excellent rental car experience for our trip to Iceland. They made the pickup and drop off seamless with prompt and detailed communications throughout our stay. I felt secure knowing that I had a quality vehicle with great coverage during our trip. I would definitely rent from Blue Car Rental again.

5
Date of experience: Feb 18, 2026
Lexi Swartz
Great rental experience! Overall the rental process was great, we booked online in advance and at th

Great rental experience!
Overall the rental process was great, we booked online in advance and at the last minute there was a chance we needed to adjust the reservation. The team was very responsive to this request. The car was great, no issues. The check in and check out was super fast.

5
Date of experience: Feb 17, 2026
Elena Giacomini
Everything was great! It was my second trip to Iceland but my first time renting with you. The proce

Everything was great! It was my second trip to Iceland but my first time renting with you. The process was seamless, from the online reservation to check-in/out. The car was in excellent condition and, unlike with other agencies, the final price was exactly as quoted with no hidden fees

5
Date of experience: Feb 17, 2026
Molly Adams
Incredible vehicle. Brand new. Extremely reliable.

Incredible vehicle. Brand new. Extremely reliable. Our trip went smoothly without any issues. The support team was outstanding. The service played a crucial role in making our vacation in Iceland one of our most memorable experiences.

5
Date of experience: Jan 14, 2026
Ralphie Carter
Always choose this service

I consistently opt for this service. At the airport and always accessible. The vehicles are exactly as selected, spotless, and in excellent condition. The customer support is fantastic with no hidden fees. Highly recommend!

5
Date of experience: Jan 13, 2026
Colleen Turner
Convenient Car Rental Experience

Partnering with the service was quite convenient from the moment we picked up the car to its return. I noticed numerous vehicles being returned and thoroughly inspected by the staff of another rental company on my way to the airport. Choosing to rent from this service was a wise decision, as we simply left the car and dropped the keys at their office, which saved us from potentially missing our flight. However, the vehicle we rented was older and used, and the company should consider checking the wipers, as they are not safe to use, especially in poor weather conditions.

4
Date of experience: Jan 13, 2026
Arthur R.
My third rental experience with this service was exceptional

As a visitor from Malaysia, this marks my third time renting from this service, and it was my longest rental yet. During my 10-day journey around Iceland’s Ring Road in December, the vehicle provided me with a strong sense of safety and confidence. I faced several challenging roads, and the car performed exceptionally well, handling everything smoothly and reliably. Additionally, the fuel efficiency was quite reasonable, which is crucial in a country like Iceland with high fuel prices. I am confident that whenever I return to Iceland, I will choose to rent from this service again.

5
Date of experience: Jan 12, 2026
Bean Jim
**Car Rental Review** I'm pleased with the service attitude during my recent car rental experience.

**Car Rental Review**

I'm pleased with the service attitude during my recent car rental experience. Although there were some issues with the condition of the vehicle at handover, the staff demonstrated a positive attitude and a strong willingness to resolve the problems promptly. Overall, a satisfactory experience despite the initial hiccups.

5
Date of experience: Jan 12, 2026

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Business Details

  • Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle.

    Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain.

    At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions.

    Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish.

    Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.See more

  • email blue@bluecarrental.is
  • call 7737070
  • language https://www.bluecarrental.is

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