bmw.co.uk

1.6
1.6 Based on 140 reviews

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Average Rating

1.6

/
5

140 Reviews

5 Star
13%
4 Star
1%
3 Star
1%
2 Star
4%
1 Star
82%

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AC54
Disappointing Experience with New Vehicle

Purchased a brand new vehicle from a dealer. The door switch fell into the door frame, and I was unfairly accused of being ‘heavy handed’. I’ve never encountered this issue with any other luxury vehicles I’ve driven. The dealership did not acknowledge manufacturing flaws and charged me over £200 without justification. I strongly advise against this dealer. I made it clear that I would not pay if they believed it was my fault, but my concerns were disregarded.

1
Date of experience: Dec 05, 2025
G Smith
Since buying an X1 last year in general…

Since buying an X1 last year in general the car has been great, However as more technical I needed to contact customer services several times. Invariably the help has been appalling, So as constructive comment wrote to the Director of Customer Services who directed the comment to customer services!!! They just replied with the usual garbage and asked if I would like them to contact the dealership where I bought the car presumably to find out why CS is so bad.Unbelievable.

1
Date of experience: Dec 01, 2025
Samina Ali
BMW Hillington Glasgow

BMW Hillington Glasgow. Brand new X7. Door switch fell into door frame. Accused of being ‘heavy handed’. Never happened in my life to any of the other vehicles I’ve driven on other more luxury branded vehicles. Manufracturing flaws not admitted - charged over £200 for no reason at all. Avoid at all costs. I argued at the time that I will not be paying if they thought it was our fault. They ignored me..

1
Date of experience: Nov 20, 2025
Ahmad Alaqqad
Deeply disappointing experience with BMW Insured Warranty

I am extremely disappointed with the way BMW Insured Warranty has handled my current repair. My BMW X4 has now been off the road for over two weeks for a simple coil spring replacement — a job that any competent independent garage could complete in a single day.BMW’s service centre has informed me that the delay is due to “missing screws from Germany,” and I’ve now been told it will be another four weeks before the repair is completed. Being left without a vehicle for six weeks in total for such a basic job is beyond unacceptable for a brand that claims to represent premium quality.Despite contacting BMW Customer Service, I have been repeatedly refused a replacement or courtesy car, even though the delay is entirely on BMW’s side. I rely on my car for work responsibilities, and BMW has offered no mobility solution whatsoever.For a manufacturer of this reputation, this level of disorganisation, poor parts logistics, and complete lack of customer support is frankly shameful. The BMW Insured Warranty gives the impression of offering security and peace of mind, but in reality it has left me without transport for weeks with no accountability.BMW seriously needs to rethink how its warranty service operates — premium customers expect premium support, not excuses about missing screws and long waits for basic repairs.

1
Date of experience: Nov 15, 2025
⭐ 1 Star

⭐ 1 Star – Worst Experience I’ve Ever Had With Any Car BrandThis has genuinely been the worst car purchase and customer service experience I have ever had. From start to finish, BMW has been nothing short of a disappointment, and the stress of dealing with them has even taken a toll on my husband’s health.Customer service has been virtually non-existent. Every interaction has felt dismissive, biased, and completely unhelpful—like having your own family act as the jury in your own court case. Absolutely pointless.I explained the issues multiple times, yet nothing was taken seriously. I was told to return the car because of scratches, even though the car was sold to me using a custom video that only highlighted a couple of stone chips. For BMW to expect me to take unpaid time off work due to their lack of transparency is unacceptable.On top of that, I now have ongoing concerns about the warranty, and frankly, I can only hope nothing goes wrong because I refuse to step foot in a BMW dealership again.I have requested escalation to higher management, because this situation has been handled far below the standard any customer should expect—let alone from a brand like BMW.I work in the automotive industry, and this experience has ensured I will never purchase another BMW. I will also be sharing this story with colleagues, friends, and anyone considering BMW so they can avoid this ordeal.Avoid at all costs. BMW has completely failed to deliver even basic customer service.

1
Date of experience: Nov 14, 2025
Will M
**PLEASE READ** Absolutely Appalling Experience, Avoid BMW

We recently purchased a BMW iX from BMW Derby, and what should have been an exciting moment has turned into an absolute nightmare.Within just two-three days of ownership, we discovered a damaged glass roof, something that clearly should have been identified before the car was handed over to us. We immediately contacted the dealership expecting support, but instead were met with indifference, denial, and a complete lack of responsibility.Rather than helping to resolve what is clearly a serious defect, BMW have refused to assist with repair or replacement, leaving us completely stranded. The situation has now escalated to the point where our insurance company is considering writing the car off entirely because the cost of replacing the roof is so high.The customer service has been shockingly poor. No empathy, no urgency, and no accountability. We’ve been left out of pocket, deeply disappointed, and incredibly upset by how we’ve been treated.Buying a premium vehicle from an official BMW dealer should come with peace of mind and trust. Instead, we’ve been left high and dry, questioning how a dealership of this reputation can treat customers with such disregard.If you value honest service, transparency, and aftercare, avoid BMW at all costs.

1
Date of experience: Nov 03, 2025
Leyland Lancashire
Corroding Wheels.

BMW simply can not manufacture wheels that don’t corrode. Now had 3 sets of wheels and the latest have corroded yet again within 18 months. A further warranty claims process is not worthwhile as BMW ask for a contribution and will not refund my last contribution despite supplying bad quality wheels that corroded within 18 months. Avoid.

1
Date of experience: Nov 03, 2025
Oliver Cunningham
Absolutely shameful communication and…

Absolutely shameful communication and customer service from a premium brand. My brand new x1 was recalled for 7 months , after being refused a loan car from the dealership as I owned a small dog, 4 loan cars later from enterprise hire, all sub standard to the payments I continued to pay, little if any communication as to what was going on. When there was communication it was passing the blame from bmw fs to customer services to the dealership. The car was finally returned, after being in the care of the dealership (Brighton and hove) with flat tyres and warning light on. This Ofcourse brought concerns of the warranty as I had not had use of the car and having no confidence left in the brand, I was told they would not extend it and would respond any further. Stay away from them. I’ve had premium brands before with far superior customer service and retention.

1
Date of experience: Oct 29, 2025
Mark Jackson
Dreadful customer service

I was due to collect my new BMW from the dealer yesterday but BMW central put a delivery stop on the car at 4.45pm on the previous working day. Coincidentally I was informed about this just after I'd paid a hefty deposit! So far BMW central hasn't issued a fix for the issue, and hasn't communicated the resolution timescale to the dealer or customers. Thus leaving me (and others) completely in the dark, and souring the pleasure of getting a new car.This is the behaviour of an organisation that simply doesn't give a damn about its UK customers.

1
Date of experience: Oct 28, 2025
Asif
Terrible service from BMW Manchester

Terrible service from Williams Manchester BMW who charged me over £150 diagnostics fee for a standard software update which was failing to install due to a fault. The car is still under warranty but of course Williams Manchester found a loophole to charge me for the work.The fault is well known on various forums so should have been covered by the warranty or as part of a recall.

1
Date of experience: Oct 21, 2025

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