pureseoul.co.uk

4.7
4.7 Based on 21 reviews

Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! πŸ‡°πŸ‡· As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korea...

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Average Rating

4.7

/
5

21 Reviews

5 Star
71%
4 Star
11%
3 Star
0%
2 Star
4%
1 Star
14%

All Reviews

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Review Time

Lorraine Scott
I came across this shop accidentally and am blown away by its products. The staff are really helpfu

I came across this shop accidentally and am blown away by its products. The staff are really helpful and I have bought for family and friends, who are now addicted.

Will definitely be going back!

5
Date of experience: Mar 02, 2026
Halima Akthar
The lady didn't give me the offer when you buy 1 mask you get another one despite having it in stock

The lady didn't give me the offer when you buy 1 mask you get another one despite having it in stock but said its a different system when she should have given the mask

1
Date of experience: Feb 26, 2026
Nidhi Rathee
Superb products So pure as it's name So light to your skin Feels like baby skin and products pamp

Superb products
So pure as it's name
So light to your skin
Feels like baby skin and products pampers your skin like this
The results may be slightly time taking
But with a continuous use you can feel the change and start chasing πŸ˜‰
One more thing products are not pocket friendly but once you spend you will not regret to buy again .
Thank you puresoul

5
Date of experience: Feb 14, 2026
Julia Reingold
Quite frustrated as my order took ages to be dispatched and delivered. Then I was allergic to one of

Quite frustrated as my order took ages to be dispatched and delivered. Then I was allergic to one of the products, and still no response from the support team.
Overall a very disappointing experience.

2
Date of experience: Feb 08, 2026
Electro_eZ
No updates on my order since January 5th

I placed an order on January 5th and still have no updates on when the products will arrive. They state a dispatch time of 2-3 days for the UK, but I haven't received any information. I've sent two follow-up emails to customer support without any response. I've also reached out through social media but have heard nothing back. It's incredibly frustrating. Additionally, I noticed the previous reply was inaccurateβ€”no one has contacted me via email. I'm considering a chargeback as my next step, and I may also report this situation to trading standards.

1
Date of experience: Jan 15, 2026
stempetcie73
Long wait and misleading cancellation notice!

I placed an order for a couple of creams on Dec 29th, and I didn't receive any updates until today, Jan 14th! The email stated that my order was cancelled at my request, which is untrue! I've reached out to customer service multiple times, but I've received NO assistance whatsoever! It's been a terrible experience. I JUST WANT MY ITEMS!

1
Date of experience: Jan 14, 2026
Joyce Powell
Wonderful First Visit to the Store

I visited the store at Carnaby Street for the first time yesterday. Despite it being a busy Sunday afternoon, the staff were incredibly friendly and helpful, guiding me to the right person after I shared what I was looking for. The colleague who assisted me in the skincare section was attentive and patient, addressing all my questions as I’m new to skincare routines. She made thoughtful suggestions and explained each product thoroughly. She even accompanied me downstairs to show me the final product after attempting to reach someone for assistance, but unfortunately, there was no response. This level of customer service truly stood out, making for a fantastic experience. I will definitely return and recommend the store! πŸ‘ŒπŸ» P.S. I didn’t leave empty-handed; I now have my very first daily routine products! πŸ€—

5
Date of experience: Jan 11, 2026
Cuthbert Howard
Excellent help in selecting the right products.

The representative was very helpful in guiding me through my options. As it was my first visit, I wasn't familiar with the brands. She demonstrated patience and expertise. I had a delightful shopping experience and am satisfied with the gifts I picked.

4
Date of experience: Dec 13, 2025
adrifail13
All team members are incredibly helpful and…

All team members are incredibly helpful, attractive, and professional πŸ”₯πŸ”₯

5
Date of experience: Dec 13, 2025
Eva R.
Purchased items on discount

Purchased items on discount. I’m thrilled with my purchase!

5
Date of experience: Dec 06, 2025

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Business Details

  • Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! πŸ‡°πŸ‡·

    As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. πŸ‡¬πŸ‡§

    But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨

    Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! πŸ’™See more

  • email team@pureseoul.co.uk
  • language https://www.pureseoul.co.uk

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