williamsgroup.co.uk

3.2
3.2 Based on 41 reviews

Williams Group offers cars & motorcycles, parts, servicing & Motability at our retailers in Bolton, Liverpool, Manchester, Rochdale & Stockport....

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Average Rating

3.2

/
5

41 Reviews

5 Star
49%
4 Star
2%
3 Star
5%
2 Star
2%
1 Star
41%

All Reviews

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Review Time

Mr Clifford Jardine
Regarding a new car review for Rochdale MINI, Greater Manchester. I utilized the "book a 24hr test

Regarding a new car review for Rochdale MINI, Greater Manchester.

I utilized the "book a 24hr test drive" feature on the website. After more than a week without a response, I contacted the chat service to inquire about the delay. I was informed that my information would be forwarded to the local dealership for arrangements. A week later, I received an email from Deon Williams at Williams Mini Rochdale stating, "Thanks for taking the time to request a test drive on one of our new MINI models! I’d love to get you out in one of our cars! We have the full range available to take for a spin!" I replied to this email on January 20th but did not receive a response. Consequently, as I was in the vicinity today, January 26th, I made the decision to visit Mini in person. Upon entering the showroom, I located the vehicle of interest, albeit a higher trim level, which nonetheless allowed me to gain a comprehensive understanding of its features. I was genuinely impressed by the vehicle's attributes. Throughout my visit, several sales associates proactively inquired about our needs and offered refreshments. Subsequently, I decided to view the specific trim level I was interested in and approached a salesperson, Sam, who then presented the desired vehicle. Given my profound satisfaction with the comfort and overall feel of the car, Sam promptly arranged a test drive. While the predetermined test route limited the full exploration of the vehicle's capabilities, it solidified my conviction that this car was an ideal fit for my requirements. Therefore, despite an initial less-than-optimal start, the overall experience at the dealership concluded exceptionally well, and I felt highly valued as a prospective client.

3
Date of experience: Jan 26, 2026
Mr Clifford Jardine
Regarding a new car review for Rochdale…

Regarding a new car review for Rochdale MINI, Greater Manchester.I utilized the "book a 24hr test drive" feature on the website. After more than a week without a response, I contacted the chat service to inquire about the delay. I was informed that my information would be forwarded to the local dealership for arrangements. A week later, I received an email from Deon Williams at Williams Mini Rochdale stating, "Thanks for taking the time to request a test drive on one of our new MINI models! I’d love to get you out in one of our cars! We have the full range available to take for a spin!" I replied to this email on January 20th but did not receive a response. Consequently, as I was in the vicinity today, January 26th, I made the decision to visit Mini in person. Upon entering the showroom, I located the vehicle of interest, albeit a higher trim level, which nonetheless allowed me to gain a comprehensive understanding of its features. I was genuinely impressed by the vehicle's attributes. Throughout my visit, several sales associates proactively inquired about our needs and offered refreshments. Subsequently, I decided to view the specific trim level I was interested in and approached a salesperson, Sam, who then presented the desired vehicle. Given my profound satisfaction with the comfort and overall feel of the car, Sam promptly arranged a test drive. While the predetermined test route limited the full exploration of the vehicle's capabilities, it solidified my conviction that this car was an ideal fit for my requirements. Therefore, despite an initial less-than-optimal start, the overall experience at the dealership concluded exceptionally well, and I felt highly valued as a prospective client.

3
Date of experience: Jan 26, 2026
Nazia Sultana
New car review

Thank you very much for today by putting my name and welcoming me with our new car it has been a pleasure and thank u for paper work sign I enjoyed your company from nazia sultana💗👍

5
Date of experience: Jan 13, 2026
Michael Dean Smith
Very Bad Communication

Booked online and checked in online for my oil change and a wheel alignment. Dropped the car off at 10:00 and at 11:00 was told it would be 2 hours for the wheel alignment because they had missed the fact I needed the wheel alignment. At 13:00 I asked how they were doing and was told it would be 2 hrs. Okay stay calm. At 14:00 I was told again it would be 2 hrs, stay calm.. At 15:00 I was told it would be late afternoon. At 15:30 I was told it would be best to rebook. Terrible service and their systems don't work.

1
Date of experience: Dec 22, 2025
Richard
Just walked out of the Mini showroom at…

Just walked out of the Mini showroom at Manchester. I wanted to part ex and pay cash balance for a car, no frilly extras etc - just straight forward transaction. I appreciated I'm their least favourite type of customer because they can't upsell on finance deals (where they can hide the detail in payments and the APRs - the 4 square car sales technique - google it) and I don't want all their glossy paint protection, GAP insurance etc - so they can't hide massive markups on those. They offered me a very low ball figure for my part ex - quite a bit less than Webuyanycar offered (and we all know they are very low) and significanly (£2000) less than I'd already been offered by Motorway - even taking the low low ball part ex into account the cash balance figure just didn't add up - after digging into the numbers I realised they had added back in all of the £1000 of extras I'd already made quite clear I didn't want and tried to slip it under the radar - unfortunately when I've effectively taken the 4 square off the table it's more difficult to hide this deception and it's just downright dishonest. Needless to say I walked out of the dealership in disgust - I would have loved to have bought the car but I'll sell my car privately and find another car to purchase from another dealership somewhere else.

1
Date of experience: Dec 18, 2025
John
Rude staff

Rude staff, bad company to deal with ad they don’t want to understand their customers.

1
Date of experience: Dec 17, 2025
Sean
Outstanding sales and service would…

Outstanding sales and service would highly recommend Special thanks to Fayaz and Eric Great team 👍🏻

5
Date of experience: Dec 04, 2025
Shoaib Akhtar
I took my vehicle to BMW Bolton solely…

I took my vehicle to BMW Bolton solely for a diagnostic to identify a fault, and what I experienced was completely unacceptable. Without any warning, explanation, or consent, they stripped down parts of my engine, dismantled components, and then returned the car to me unassembled and undriveable.At no point was I informed that a simple diagnostic would involve taking the engine apart or that the vehicle would not be put back together afterwards. Had I known, I would never have agreed to it. Instead of investigating the issue professionally and transparently, they left my car in a far worse condition than when I handed it over.The lack of communication, lack of consent, and lack of responsibility shown by BMW Bolton has caused significant stress, inconvenience, and additional problems during an already difficult dispute. For a main dealer, this behaviour is shocking and far below the standard you would expect from BMW.I strongly advise others to be extremely cautious when trusting BMW Bolton with their vehicles. My experience has been nothing but frustrating, unprofessional, and deeply disappointing.

1
Date of experience: Dec 02, 2025
Lisa Stoner
FIRST CLASS/WILLIAMS BMW LIVERPOOL/JAMES HUSHON

First Class- saw a used car on auto trader, enquired about it, James Hushon contacted me from the Liverpool branch & sent me a video & brochure of the car I was interested in, we came to a deal & had it delivered free of charge 4 hrs away from where we live. Day of delivery a lovely man & his trailer delivered the car & all I can say is I love it, exactly as described & so happy from start to finish. I would definitely use Williams Group again as first class BMW used car dealers with free gifts on the back seat, a nice touch !

5
Date of experience: Nov 29, 2025
Honest opinion
Zero customer service

Really painful company to deal with as their customer service skills are zero. They don’t understand their customers and are very bad to deal with and zero common sense

1
Date of experience: Nov 28, 2025

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Business Details

  • Williams Group offers cars & motorcycles, parts, servicing & Motability at our retailers in Bolton, Liverpool, Manchester, Rochdale & Stockport.

  • language https://www.williamsgroup.co.uk

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