emma-app.com

3.7
3.7 Based on 201 reviews

Emma helps people manage their money, pay off debt, avoid overdrafts and track subscriptions. An AI financial assistant made by humans for humans....

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Average Rating

3.7

/
5

201 Reviews

5 Star
60%
4 Star
7%
3 Star
2%
2 Star
2%
1 Star
28%

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Review Time

Kelly Brown
Do not go anywhere near this app

Do not go anywhere near this app! Downloaded the free trial and cancelled via the App Store as I didn’t find it that helpful. This was the way you cancel all other app subscriptions. Despite this they charged me over £80 for a year’s subscription. There is no way to cancel this and I’m not sure whether they will take it next year. Not sure how a company registered by the FCA is allowed to operate in such an underhand way. Have made a complaint but not heard back.

1
Date of experience: Jan 24, 2026
Kyle Bowie-MacDonakd
Customer service is excellent

Customer service is excellent. Quick and decisive.

4
Date of experience: Jan 21, 2026
Lucy Elizabeth
Do not download

Do not download - I cancelled months ago and they’ve just taken £83.99 from my account. Totally unacceptable and no way to tell them to stop.

1
Date of experience: Jan 19, 2026
Rachel Berryman
Avoid at all costs

I had seen an advertisement online and as I am trying to build my credit rating, I thought I’d give the app a go. I subscribed to the free trial and straight away that same day deleted it from continuing the subscription after the free trial ended as otherwise I forget to do it. Today the free trial ended and straight away, the company tried to withdraw £83 from my back account for a Pro subscription that I did NOT want, ask for or consent to. As requested I did not want to continue the subscription after???? I can not now did the life of me get hold of anybody to help cancel the subscription I didn’t ask for. I have had to block the company through my bank. All day and I have still had no response. U can’t delete the app without first stopping the subscription but there is no option to cancel?? Joke!! Do not trust …

1
Date of experience: Jan 15, 2026
Lauren
Helps me keep track of my money!

This app has helped me keep track of my spending each month, and make more of an active effort to save. The team are really helpful when you contact them as well which is nice to see. Looking forward to seeing what I can save in 2026!

5
Date of experience: Jan 08, 2026
I agree with other reviewers, charges without notice

I agree with other reviewers. The app tries to charge without any notice. There is no way to get in touch other than an AI manned messaging service who only gives one reply and then leave you hanging. Not worth the money!

1
Date of experience: Jan 05, 2026
Karina Tomaszewska
Love the App

Love the App! So intuitive and helpful!

5
Date of experience: Jan 05, 2026
Fiona
We bought a mattress from Emma in Nov…

We bought a mattress from Emma in Nov 2023, just over two years ago. We have just relocated back to the UK to discover the mattresses are not the same size as the UK. We love our Emma mattress and truly believe it's the best mattress we've ever slept on, but at a price. We were keen to exchange/buy a UK size Emma mattress but found there is no discount or support offered as Emma Asia is apparently a different company, which operates "different sizes and quality" according to the call centre. The only advice offered was to call Emma SG and no support could be offered to exchange our relatively new mattress. I find this incredibly frustrating and disappointing given the investment and will be inclined to chose other mattress companies who have a stronger longer term customer view in the future.

1
Date of experience: Dec 31, 2025
Kelly Maxwell-Pear
Absolute day light robbery

Absolute day light robbery ! Do not get tricked into signing up. I am now stuck for another 11.5 months . Costumer device is awful and app provides nothing of value ! I WOULD STRONGLY ADVISE AGAINST EVEN THE ‘FREE’ SERVICE.

1
Date of experience: Dec 18, 2025
TWOUP
Need a new and simple way trust Emma

Need a new and simple way trust Emma

5
Date of experience: Dec 17, 2025

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Business Details

  • Emma helps people manage their money, pay off debt, avoid overdrafts and track subscriptions. An AI financial assistant made by humans for humans.

  • language https://emma-app.com

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