swimnow.co.uk

4.2
4.2 Based on 200 reviews

Swim Now helps people of all ages and abilities achieve their swimming goals....

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Average Rating

4.2

/
5

200 Reviews

5 Star
74%
4 Star
5%
3 Star
1%
2 Star
1%
1 Star
18%

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Alexandria Scott
I am over the moon with the results…

I am over the moon with the results I’ve had over the last 6 weeks with my children’s swimming lessons. After 2 years with another company I left to try out swim now and within 6 lessons my 4 year olds confidence is amazing he’s swimming unaided and Dan at the Newport branch is absolutely amazing. He is incredible with my young one with him being someone who doesn’t concentrate well and is super active and doesn’t engage and follow instructions. I’m super happy with the service and again Dan is a outstanding teacher his patience his enthusiasm with the children is 10/10z

5
Date of experience: Jul 30, 2025
Claribel A.
Learning to swim has been a lifelong…

Learning to swim has been a lifelong dream and I am very grateful for the professionalism, flexibility and patience of the swim now staff that has enabled me to achieve this dream. As a muslim lady, I particularly liked that they had female teachers.

5
Date of experience: Jul 28, 2025
Gregory
Paid deposit for a taster session on…

Paid deposit for a taster session on the 17th of May. 2 months on, chasing via WhatsApp - messages ignored. Avoid this company at all cost!

1
Date of experience: Jul 24, 2025
Jasmine J.
It’s such a shame Laura from customer…

It’s such a shame Laura from customer service didn’t get back to me, after initial response, call and further text from me, as I met a representative for your company this afternoon and they were absolutely fantastic with their clients and acknowledging my young children as I was teaching them prior to their lessons next week. I wish I hired them for both of my children! I told the them, I tried to contact “swim now” and I ended up going with another company due to the lack of response. The administration team are lacking and costing the company, however the swim instructor that I met at Maida Vale Bannatyne was exceptional!!!!!

1
Date of experience: Jul 23, 2025
Christine
Disappointing Service – Lessons Not Delivered, No Refund Offered

I signed up with Swim Now for a 3-month 1:1 swimming plan, paying £199 per month for weekly lessons. Communication was initially good, and the first few lessons went ahead as planned.However, from late June onwards, lessons were repeatedly cancelled due to instructor illness. By late July, we had received no lessons for over six weeks, and on 21 July Swim Now confirmed all sessions were suspended indefinitely. Since then no updates, no alternative arrangements, and no contact at all.Despite paying nearly £600, we've received only a portion of what was promised, and they have refused to refund the undelivered lessons. This is incredibly disappointing, especially for a company that markets itself as professional and customer-focused.I would strongly advise others to think carefully before signing up, especially given their refusal to refund services not provided and lack of ongoing communication or accountability.

1
Date of experience: Jul 21, 2025
Madelyn Cooper
Previous instructor

I’d strongly advise anyone considering Swim Now to think carefully before booking lessons.While working there, I was asked to teach clients far beyond my level of training — including those with disabilities and competitive swimmers — despite making it clear to management that I wasn’t qualified for this. I raised concerns about clients not getting what they were paying for, but was still assigned these lessons and told not to mention my qualifications or experience level to clients, in case it discouraged them from booking.In lessons I was confident teaching — particularly with beginners — I saw a clear pattern: many clients had been attending for six months to over a year without learning even the basics. In several cases, as soon as they were switched to me, they picked up key skills in just one session. That really highlighted how ineffective the teaching approach was. Swim Now seemed to encourage instructors to stick to the same repetitive routines — like walking up and down the pool or chatting to “build confidence” — rather than teaching proper technique. It felt more about keeping clients booking lessons than actually helping them improve.I’m not writing this to be negative, but to help people make an informed choice. If you’re looking for real progress and good value, I’d recommend looking elsewhere

1
Date of experience: Jul 21, 2025
Charlee Wilson
Highly recommend Liam

Liam is an amazing swim instructor with a lot of patience. My son has throughly enjoyed his lessons with Liam. Highly recommend.

5
Date of experience: Jul 20, 2025
Collin Reed
Swim Now helped me to gain skills and…

Swim Now helped me to gain skills and confidence in the water. They have given real life skills that I needed. The Swimming Instructors are patient and they ensure that my needs were covered. I'd highly recommend Swim Now .

5
Date of experience: Jul 19, 2025
Reese
Awful customer service & extremely rude

Avoid! Avoid! Avoid!Customer service is appalling.They claim you must cancel lessons 7 days in advance! 😂 laughable when yiur child is ill the day before.Nothing in terms and conditions about charging for lessons you cant make due to illness.Trying to sort a refund and all you get is an extremely rude abd abrupt head of department called Amy who just constantly says "we dont do refunds" before hanging the phone up.I managed to get some of our money back as they continued to take monthly payments after we had canceled the lessons.But we are still owed over £90 which again Amy keeps saying we dont give refunds. Extremely rude and extremely unprofessional.I pull Amy up about the fact there's nothing in there t&c's regarding timescale of cancelation, and nothing about being charged for these lessons!They just seem to make rules up as they go along,teacher was clueless as to how many lessons we had left also.Although it now only £90 owed, this company stinks and I will pursue through whatever channels I need to until we get it back.Would give 0 stars. Shocking disgusting company!

1
Date of experience: Jul 17, 2025
Charlyne Ross
Terrible experience

Terrible experience No structure of a lesson plan. Just saw another review of being taken up & down a pool that’s exactly my experience. Adult non swimmers need confidence building to get over the fear of water & help achieve little step at a time.

1
Date of experience: Jul 16, 2025

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