Review Time
I've been a loyal Bruce user for a while now, but the recent changes have made it really hard to justify staying. The price has gone up while the value has gone in the exact opposite direction — fewer partner studios, shorter visit windows, and gyms I actually used regularly have left the platform.
On top of that, the strike system for late cancellations has become completely disproportionate. Strikes now last significantly longer than they used to, meaning one mistimed cancellation can lock you out of bookings for an unreasonable amount of time. Life happens — and penalising paying customers this aggressively while simultaneously reducing what they're paying for is tone deaf.
This is the classic move of charging more while quietly delivering less, and it feels like existing users are being taken for granted. A price increase might be understandable if the offering improved or even stayed the same — but paying more for a shrinking network and harsher penalties is just not acceptable.
I genuinely liked Bruce and wanted it to work, but right now it doesn't make financial sense. If this trajectory continues, I'll have no reason to stay. Sort it out.
I've been a loyal Bruce user for a while now, but the recent changes have made it really hard to justify staying. The price has gone up while the value has gone in the exact opposite direction — fewer partner studios, shorter visit windows, and gyms I actually used regularly have left the platform.On top of that, the strike system for late cancellations has become completely disproportionate. Strikes now last significantly longer than they used to, meaning one mistimed cancellation can lock you out of bookings for an unreasonable amount of time. Life happens — and penalising paying customers this aggressively while simultaneously reducing what they're paying for is tone deaf.This is the classic move of charging more while quietly delivering less, and it feels like existing users are being taken for granted. A price increase might be understandable if the offering improved or even stayed the same — but paying more for a shrinking network and harsher penalties is just not acceptable.I genuinely liked Bruce and wanted it to work, but right now it doesn't make financial sense. If this trajectory continues, I'll have no reason to stay. Sort it out.
I used to really love Bruce—it’s a great concept with amazing options. However, as an early user, it’s become quite frustrating after introducing an additional pricing tier. They’ve gradually reduced how often regular users can access or attend. It feels like you’re paying more while getting way less and it just keeps on being reduced every month - a great strategy to scare existing customers away I guess
Overpriced and a bit limiting. Also not really worth unless you’re in the higher tiers. Base isn’t offering much for what I want. Would rather see that one could build their own set of gyms/activities and get a custom price based on that. I still only use about 4-5 studios anyways. It’s been a few gyms close-by my job and home that has left Bruce which has sucked also. I’m stupid, so now I commited for a year to get some discount
I have been a member since 2020 and I love the wide range of studios and classes. The fact that you can book a class in pretty much any field of training, so effortlessly through the app, makes staying active easy. You can also connect with friends through the app and invite them to the classes you're planning to attend - as well as see what classes they're planning on attending - it makes it extra fun and motivating to exercise! The support team is great and they are usually reasonable and understanding. I miss some studios that are no longer part of Bruce, like Fightbox and Becore, but I do feel they are always trying to expand their selection of studios and I'm finding new favorites constantly!
I have had Bruce for 1,5 years and I am happy with the offer. It gives me possibility to try different kind of training forms and explore new places. I get a varied training and also the possibility of wellness from time to time. The app is well designed and easy to understand, and I get quick support within 24h in the online help if I need it.
I really enjoyed the app and the variety it offered until the end of 2025. From 2026, many substantial changes have been implemented, which I consider a real bummer. E.g. Friskis & Svettis were discontinued, meaning that the only gym-chain is STC. STC does not live up to the standards, it offers much fewer group classes, and the clubs are dirty, furnishings are often broken, and there is never soap or paper tissues. Also, my favourite studios are no longer on the offer. Also, you can now only opt out from a booking latest 12 hours before, which is quite bad for flexibility. There's basically no point waiting in the queue cos half a day before nobody will leave it. So, yeah, dunno.
I am super happy with Bruce Studio black membership- lots activities to choose from and good numbers of visits per month to most of studios. I also appreciate the great vibe’s of other fellow members as well as support team! For my own personal needs it’s 10/10!
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